Social Media Campaign

An exciting campaign for 22 Seconds Jewellery, blending influencer partnerships, vibrant social media activations, and exclusive retail events to captivate audiences and elevate brand visibility, driving both engagement and sales.

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Problem

22 Seconds Jewellery is facing challenges in increasing sales and growing its social media following, particularly in establishing repeat business. The lack of social media exposure limits the brand's ability to generate awareness and engage new consumers. Compared to competitors with physical stores, 22 Seconds relies solely on digital platforms, making its online presence critical to its success.

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Insight

Consumers are drawn to brands that create an emotional connection, especially when they can engage with a brand's story and values. For the target audience—primarily Gen Z and Millennials, aged 18-30—there is a growing appreciation for affordable, high-quality products. They actively seek out fashionable, ethically sourced, and well-crafted jewellery. These consumers also engage heavily with social media trends and influencer culture, providing an opportunity to leverage these channels to build brand awareness and loyalty.

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Idea

The proposal focuses on using influencer partnerships, strategic social media content, and interactive events to drive engagement and increase brand awareness. By collaborating with influencers that resonate with the brand's values, holding Instagram live sessions, giveaways, and aligning content with trending topics, 22 Seconds Jewellery can create a fashionable and approachable image. This digital campaign will help establish a strong brand identity and foster loyalty among the target audience, ultimately increasing sales and social media following.This approach emphasizes building a deeper connection with the audience while promoting the jewellery through relatable, trend-driven messaging and visual storytelling.​