Dabobae
(Replicate of Daboba)

From slurping away stress to celebrating with tapioca pearls, this ad brings to life the hilarious, relatable moments where boba becomes the go-to remedy for all of life's ups and downs.

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Problem

Sunway College students are overwhelmed with numerous beverage choices on and off campus. While there are many bubble tea brands available, none are distinctly associated with the Sunway College experience or cater specifically to the lifestyle of the students. This leaves a gap for a brand that truly resonates with their social environment, creating a missed opportunity for a stronger emotional connection.

 

Insight

Students at Sunway College crave more than just a drink; they want an experience that reflects their vibrant, youthful energy. They love trying new things and are highly active on social media, sharing their experiences and opinions with friends. A bubble tea brand that can tap into their love for social engagement, fun, and memorable moments will capture their attention and build a loyal customer base. Additionally, they value convenience, affordability, and options that feel like they belong to their student community.

 

Idea

The video campaign highlights Dabobae as the go-to bubble tea for Sunway College students, creating joyful "Dabobae Moments" in their daily routines. Whether it’s taking a break, bonding with friends, or refreshing between classes, Dabobae enhances every moment with its delicious and creative flavors, making it an essential part of campus life.