Are We Now Too Impatient To Be Intelligent?

Objective: Reduce accidents and fatalities by discouraging speeding.

 

Goals:

Show that speeding doesn’t save much time but increases risk.

Highlight the dangers of speeding.

Encourage speed limit compliance.

Address driver impatience.

 

Target Audience:

Drivers aged 18-45.

Parents driving school-aged children.

 

Key Messages:

Speeding saves minimal time but heightens risk.

Even small speed increases raise accident likelihood.

Higher speeds reduce reaction time and increase stopping distances.

Speed limits ensure road safety.

 

Tone:

Informative, empathetic, and urgent without alarm.

​

​Client: Transport Accident Commission