EmpowHER Gin Campaign

Embrace yourself to a gin website that is surrounded by the theme of feminism! Get ready! This website is revolved around gin flavours that are made to satisfy the likings of women, even having their own story behind each flavour.

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Problem

The craft beverage market is highly competitive, with numerous established players such as Melbourne Gin and Collingwood Gin. As a new brand, EmpowHER Gin faces the challenge of differentiating itself and capturing the attention of a target audience in a saturated market while staying true to its feminist message and brand values.

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Insight

EmpowHER Gin draws its strength from the empowering stories of women who have fought for equality and societal transformation. Just as Fitzroy has been a symbol of rebellion, freedom, and social change, EmpowHER Gin embodies the fight for women’s rights and independence. Feminism is not just a movement—it’s a way of life that resonates with modern women who seek authentic connections, emotional stories, and high-quality products that reflect their values.

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Idea

EmpowHER Gin will position itself as more than just a beverage—it’s a statement of empowerment and individuality. Through evocative storytelling and a modern brand narrative, the gin will be associated with the stories of trailblazing women, celebrating their victories and encouraging women today to embrace their power. The branding will combine elements of bold femininity and botanical richness, integrating the unique flavors of gin with the essence of feminist strength. The website and overall brand narrative will convey this bold empowerment, featuring inspiring stories, a modern design aesthetic, and language that reflects the power, independence, and authenticity of women. Every sip of EmpowHER Gin will embody the essence of a woman's journey, blending history and modernity into a product that stands out in a crowded market.