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United Nations SDG Action Campaign

A colorful and imaginative stop-motion film that guides young viewers through the role of the United Nations in promoting anti pollution activities.

Problem

Pollution, in its various forms—air, water, and waste—is a growing environmental crisis that impacts ecosystems and human health. Despite awareness campaigns, many individuals still feel disconnected from the consequences of their actions on the planet, struggling to see how their choices contribute to environmental degradation.

Insight

Creative storytelling through stop-motion can visualize the invisible or overlooked aspects of pollution in a compelling way. By bringing pollution to life in a relatable narrative, viewers can more clearly see the direct impact of everyday actions on the environment.

Idea

This stop-motion video illustrates different types of pollution, such as air, water, and plastic waste, by personifying them as characters causing harm to the world. Through engaging visuals, the video shows how pollution spreads and disrupts nature, while also highlighting simple actions individuals can take to combat these destructive forces. The tactile nature of stop-motion makes pollution feel real and tangible, encouraging viewers to reflect on their own environmental impact.

Client: UN SDG Action Campaign

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