Work to your Strengths

Featuring quirky, memorable characters like Edward Scissorhands, Catwoman, Witch and Gorilla are designed to capture the target audience’s attention and make job hunting fun and personalized.

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Problem

Gen Z and Millennials often feel overwhelmed by job searching, with many expressing concerns about finding a career that fits their unique strengths and identity. They struggle with job mismatches, making the process stressful and discouraging.

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Insight 

Horror characters are iconic and memorable, and each has unique characteristics and skills. Just like these characters, job seekers also have distinct strengths. By dramatizing these characters finding the perfect job that fits their unique abilities, you connect to the audience’s desire to find a career tailored to their specific traits.

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Idea

Use iconic horror characters like Edward Scissorhands as a hairdresser, a witch as a janitor, a mummy as a bandage expert, or a witch as a herbalist. These playful, humorous depictions will show how even the most unusual abilities can find the right fit through Seek. The campaign tagline "Seek and you shall find" emphasizes that Seek helps users discover careers that align with their unique strengths and personalities, making job hunting fun and aspirational.This approach is memorable, visually striking, and emotionally resonant with the audience.

Client: Seek